Playfully Sultry Swimwear
Perfect for the fun seasons of spring and summer, the line is full of vibrant fabrics like purple leopard print accompanied by the same shade of fringe. Each suit in the Aqua Benita SS 2012 line is also paired with a cover-up to complete the look for a full day at the beach.
Take a look at the collection for yourself to see all the gorgeous pieces it has to offer.
Implications - No longer attracted to subtle styles, consumers are looking for bolder designs. Products that feature a vibrant aesthetic appeal to those who want to make a statement with their purchases. In order to draw in more attention, a company could focus on developing bolder designs.