Aptamil Formula Now Comes in Pre-Measured Tabs
Michael Hemsworth — March 18, 2021 — Life-Stages
The new Aptamil formula in pre-measured tabs is being launched by the brand in the UK as a first-of-its-kind product that will make it even easier for parents to help support the nutritional needs of young ones. The product was developed in partnership with Japanese food manufacturer Meiji and helps to make the process of preparing formula milk far easier. The tabs are reported to dissolve easily and will allow for perfect portioning without making any mess.
General Manager UK & Ireland, Danone Specialized Nutrition Gustavo Hildenbrand spoke on the new Aptamil formula pre-measured tabs saying, "We hope bringing to market formula milk in a pre-measured tab format will offer added convenience and support for formula feeding parents – especially in the ‘new normal’, when parents are often stretched and trying to juggle balancing family and work-life from home."
General Manager UK & Ireland, Danone Specialized Nutrition Gustavo Hildenbrand spoke on the new Aptamil formula pre-measured tabs saying, "We hope bringing to market formula milk in a pre-measured tab format will offer added convenience and support for formula feeding parents – especially in the ‘new normal’, when parents are often stretched and trying to juggle balancing family and work-life from home."
Trend Themes
1. Pre-measured Formulas - The development of pre-measured formula tabs offers an innovative solution to make the process of preparing formula milk far easier for busy parents.
2. Convenient Nutrition Solutions - The launch of Aptamil's pre-measured tabs for formula milk offers a convenient and easy solution for parents looking to support the nutritional needs of their children without the hassle of measuring and making a mess in the process.
3. Disruptive Baby Formula Innovations - The development of pre-measured formula tabs represents a disruptive innovation in the baby formula market, offering a novel solution for parents and a potential shift in the industry towards more convenient and efficient products.
Industry Implications
1. Baby Formula - The launch of pre-measured formula tabs represents a potential innovation opportunity within the baby formula industry, towards the development of more convenient and efficient products for busy parents.
2. Parenting - The development of pre-measured formula tabs could create new opportunities to offer more convenience and time-saving solutions to busy parents, thereby disrupting traditional parenting practices and products.
3. Food Manufacturing - The partnership between Aptamil and Japanese food manufacturer Meiji to develop pre-measured formula tabs presents an innovative solution within the food manufacturing industry, encouraging more collaborations towards creating more efficient product solutions.
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