The Apropos Journal 'The New Normal' editorial suggests that the modernized retro-chic look is what many women are after these days. This is hard to argue against as the eclectic wardrobe showcased throughout the photoshoot is highly covetable. Elegant in an approachable and creative way, these outfits are perfect for women who want to express themselves in a way that is still put-together and glamorous.
Shot by photographer Alvaro Beamud Cortes, the Apropos Journal 'The New Normal' stars model Nimue Smit. Appearing in the spring-summer 2013 edition of Apropos the Concept Store’s publication, the photoshoot was creative directed and styled by Alexx and Anton. The stylist duo pulled a range of patterned and pastel pieces from such labels as Bottega Veneta, Jil Sander and Sevigne. The looks were perfected with fun wigs.
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Concept: Apropos Journal 'The New Normal'
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Segment: Females, 18-55
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