Prodigy

Lomography’s Witty April Fools Trick Will Stump You

By: Janelle Savel - Published: • References: lomography and vimeo
This April Fools trick by Lomography will have you wondering the legitimacy behind its strange, yet seemingly plausible new creation.

Lomography is a analog-based photography company that specializes in film and plastic camera, capturing vignettes and dream-like photos. It is constantly releasing new, experimental products for those who enjoy analog photography. This video depicts a young man spraying his role 35mm film with its new Super Photo Spray, and waiting two days for the film to develop. The Super Photo Spray allows photographers to take photos without a camera; the end result is a role of the same photo on each slide.

This cheeky prank had people wondering the legitimacy behind its product, and whether something like that is plausible. It is not possible; once film is exposed to light, the entire role would be damaged. This short spot had consumers intrigued and fooled, which shows that the team at Lomography has a humorous side as well as a business-oriented side.