This Appliance Commercial Tells a Story That Boasts of Legendary Service

By: Laura McQuarrie - Published: Aug 31, 2014 • References: & brandingmagazine
'The Suburban Legend of Darren and the Fridge' is a humorous appliance commercial by Australia's Appliances Online that is told like a true tale of legend. After having his fridge break down at an extremely inopportune moment, the story tells that Darren found himself to be in quite the pickle.

In desperate need of a new fridge, Darren quickly takes to Appliances Online and orders himself a shiny new fridge. There's a great part in the 30-second ad where one fridge is instantly swapped for another, in reference to the fact that Appliances Online will even take away your old fridge when it's time to deliver the new one. Fortunately for those who find themselves in similar situations to Darren, this is one story that is not an urban legend. Stats for Folkloric Appliance Ads Trending: Older & Chilly
Research: 319 clicks in 91 w
Interest: > 3 minutes
Concept: "appliance Commercial"
Related: 68 examples / 52 photos
Segment: Males, 18-55
Comparison Set: 25 similar articles, including: champagne vending machines, personalized recipe campaigns, and surreal liquid flavor ads.