Rockstar

This Chart Takes a Closer Look at Apple’s Balance Sheet

By: Jonathon Brown - Published: • References: master-business-administration.org & master-business-administration.org
One look at Apple’s balance sheet and you quickly realize what a massive firm it’s become. This infographic looks at Apple’s massive revenues and breaks down where the company spends its money.

The infographic comes from David Sawers of Master-Business-Administration.com. Last year, Apple broke its own earning records going from $108 billion in net sales in 2011 to over $156 billion in 2012. Where did the company put the money?

In 2011, more of the operating costs went towards R&D, with a smaller percentage going to selling, general and administrative costs. However, by 2012 those figures had flipped. They also spent 94% more in 2012 than 2011 on data centers.

It’s interesting to note that Apple reported record earnings in 2012, yet the stock went down upon the news being released. Stats for Tech-Earning Report Infographics Trending: Older & Mild
Traction: 526 clicks in 88 w
Interest: 0.9 minutes
Concept: Apple's Balance Sheet
Related: 92 examples / 71 photos
Segment: Neutral, 18-55+
Comparison Set: 34 similar articles, including: enlarged pictogram architecture, marketing secrets infographics, and hollywood hustling infographics.