Stare at these items long enough and you may just get a little dizzy, I know I did. The Applebum 2010 Orange Box Collection does a brilliant job of design, as they keep you transfixed on their clothes for long periods of time as you try to figure out the patterns.
At first to me it almost looked like an M.C. Escher painting but after closer inspection (and reading their website)I realized it was a mosaic of their famed shoebox design.
Though never hearing of this company before, I was drawn to the Applebum 2010 Orange Box Collection simply for the bright colors and detailed patterning, and that in itself is effective fashion design.
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Concept: Applebum 2010 Orange Box Collection
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