Superstar

This Apple Print Advertisement Shames One of Its Biggest Rivals

By: Laura McQuarrie - Published: Apr 26, 2014 • References: online.wsj and prexamples
In this pretty cheeky Apple print advertisement, the tech company kills two birds with one stone, managing to promote one of its new initiatives and take a pretty blatant dig at one of its competitors.

The Samsung vs. Apple rivalry is one that's been ongoing forever and this ad very sneakily references a lawsuit where Apple claims that "Samsung chose to copy Apple's technology, user interface and innovative style in these infringing products."

On Earth Day, Apple announced that its retail stores will now serve as drop-off locations where customers can turn in their old hardware. In this print ad, Apple is more or less suggesting that its competitors copy only ideas that will be of benefit to caring for the planet.