This Apple Print Advertisement Shames One of Its Biggest Rivals

By: Laura McQuarrie - Published: Apr 26, 2014 • References: online.wsj & prexamples
In this pretty cheeky Apple print advertisement, the tech company kills two birds with one stone, managing to promote one of its new initiatives and take a pretty blatant dig at one of its competitors.

The Samsung vs. Apple rivalry is one that's been ongoing forever and this ad very sneakily references a lawsuit where Apple claims that "Samsung chose to copy Apple's technology, user interface and innovative style in these infringing products."

On Earth Day, Apple announced that its retail stores will now serve as drop-off locations where customers can turn in their old hardware. In this print ad, Apple is more or less suggesting that its competitors copy only ideas that will be of benefit to caring for the planet. Stats for Competitor-Slamming Print Ads Trending: Older & Warm
Research: 1,666 clicks in 108 w
Interest: 0.8 minutes
Concept: "apple Print Advertisement"
Related: 74 examples / 57 photos
Segment: Males, 18-35
Comparison Set: 27 similar articles, including: reinforced usb cables, imposter wooden laptops, and athletically rebranded logos.