This Apple & Eve Campaign is Savvy and Subtle

By: Josh Triantafilou - Published: Jun 5, 2012 • References: fashionserved
Apple & Eve, an independent womenswear brand, offers styles that incorporate class and comfort effortlessly. The fashion is original and savvy, yet understated and self-assured. It does not aim to create a 'look at me!' reaction, but instead seeks to inspire a simple glance or two. This effect is elegantly realized through the promotional photography featured here.

Model Grace Cairns (Zone Models) wears preoccupied, occasionally pensive expressions that do well to depict a person with things to do and people to see. This effect is completed by couture from Apple & Eve as styled by Rachel Holland. The clothing is mature without being pedestrian. Holland cleverly accents rather ordinary attire with more adventurous elements to create a look that is fashion-savvy and appropriate to its settings.