For Apple Day, Borough Market Created a Unique Musical Composition
Laura McQuarrie — October 21, 2016 — Marketing
References: soundcloud
Apple Day is an annual celebration of apples and orchards that takes place in the UK to mark the British Apple Harvest in the month of October. In acknowledgment of the tradition this year, Borough Market created a "symphony that mirrors the apple-ripening process."
To create the unique recording, composer Andrew Consoli transformed the sounds of the natural orchard environment into a melody after measuring factors such as nitrogen levels in soul, temperature, sunlight, rainfall and more. To pay homage to the fact that a traditional harvest runs for about 145 days from beginning to end, the unique composition boasts 145 beats per minute.
The apple-inspired soundtrack is available to listen to on Soundcloud, giving the public the chance to listen to the way that apples grow in a way like never before.
To create the unique recording, composer Andrew Consoli transformed the sounds of the natural orchard environment into a melody after measuring factors such as nitrogen levels in soul, temperature, sunlight, rainfall and more. To pay homage to the fact that a traditional harvest runs for about 145 days from beginning to end, the unique composition boasts 145 beats per minute.
The apple-inspired soundtrack is available to listen to on Soundcloud, giving the public the chance to listen to the way that apples grow in a way like never before.
Trend Themes
1. Apple-themed Experiences - Opportunity for businesses to create unique experiences inspired by the sights, sounds, and essence of apples and orchards.
2. Nature-influenced Compositions - Innovative approaches to creating music or soundtracks that are inspired by and reflect natural environments and processes.
3. Data-informed Creativity - Using data and scientific measurements to inform artistic creations and generate unique and immersive experiences.
Industry Implications
1. Food and Beverage - Opportunity for restaurants, cafés, and food businesses to incorporate apple-themed experiences into their menus and dining experiences.
2. Event Planning - Potential for event planners and organizers to curate apple-themed events or create unique sound experiences inspired by nature.
3. Music and Entertainment - Possibility for music producers and artists to explore new approaches to composition, using scientific measurements and natural processes as inspiration.
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