Apple corporation has decided to create a recruiter video in order to attract future employees. The video takes you behind the scenes at its headquarters, and allows you to meet some of the team members who work hard to create the company's innovative products.
The video clearly states that the best of the best are recruited to work there, and that the company uses small teams to brainstorm large ideas. Apple is a highly sought after company that many people would die to work for.
By creating a recruiter video, the company is not only tapping into social media, but giving its customers an inside look into the world of Apple. The main purposes is of course to attract like-minded and tech-savvy people to join their company.
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