The best way to advertise footwear is to make it the only clothing item on the model. This very concept is the nudevertising approach that the APICCAPS ‘Portuguese Shoes’ campaign is taking to promote their line.
Photographed by Frederico Martins, these pictures mark the ultimate goal of the European country’s footwear industry to make the couture commodity the world’s sexiest. Styled by Fernando Bastos Pereira, the APICCAPS ‘Portuguese Shoes’ campaign features slinky stilettos and urbane brogans.
Stats for In-the-Buff Footwear Ads
Trending: Older & Buzzing
Research: 121,250 clicks in 285 w
Interest: 4 minutes
Concept: Apiccaps Portuguese Shoes Campaign
Related: 69 examples / 53 photos
Segment: Females, 18-55
Comparison Set: 25 similar articles, including: nudevertising sneakers, clothless fashion ads, and nudevertising watches.
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