San Francisco-based design collective Modern Industry has decided to change the stigma of sweatshirts as low quality garments with this apex merino hoodie. Made with nature's ultimate fiber, it's water resistant, odor resistant, and six times stronger than cotton. The Apex has also been designed from the ground up to have a stylish fit so that you feel comfortable wearing it everywhere. And at the going price of $95, the Apex Merino Hoodie is half the price of the competition and is poised to change the way we think of this wardrobe staple.
Using the Kickstarter platform, the Apex has raised $30,000 in the first week, and over $45,000 at this point in the second. The project closes on July 12th.
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