What are the names that come to you when you think of the stickiest large web properties? The first name you would probably say would be Facebook; and you would be wrong. As a matter of fact, Facebook isn't even the second stickiest web property - but the third; Yahoo takes the second-place honors.
So who is this secret success story? Shades of dial-up, it's AOL. You heard that right! AOL is the leading web property for keeping people on their site for the longest period of time on average for February, among those drawing the largest unique audience.
When contrasting them with Facebook, the average time isn't even close, as AOL visitors average 3:45:59, while Facebook users average 2:59:54. Yahoo visitors averaged 3:27:19 during the same time period.
As far as the leader in drawing unique audiences, Google is at the top in that category.
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