The AOK 'Apple a Day' Installation is Clever and Quaint

By: Meghan Young - Published: Jan 16, 2010 • References: & whitezine
The AOK ‘Apple a Day’ installation is perhaps one of the more clever and quaint campaigns I have come across in a while. Taking the simple adage, ‘An apple a day will keep the doctor’s away,’ AOK insurance encourages clients to lead a healthier lifestyle. Not only will it benefit you physically, but monetarily as well.

Devised by German advertising agency ServicePlan, the AOK ‘Apple a Day’ installation is mounted behind the reception desk. Holding 31 delicious looking apples for each day of the month, I can’t help but crave one myself. Stats for Visual Idiom Ads Trending: Older & Average
Research: 5,888 clicks in 332 w
Interest: 4 minutes
Concept: Visual Idiom Ads
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: beheading creativity, subway floodvertising, and sticky advertising.