The 'aNYthing' Summer 2010 collection, perfectly entitled 'Fun in the Sun,' is made suitable for those adventurous teens. The New York brand keeps it simple with a small line of quality tees, caps and sweatshirts.
The lookbook for the summer collection perfectly captures the interests of their demographic. With boys hanging out and having fun in the summer sun and warm summer nights, the 'aNYthing' Summer 2010 collection looks pretty rad.
Implications - My favorite thing about this lookbook is that you can see how strongly aNYthing is influenced by the casual street style that is popular in many major cities in North America and Europe. The clothes look like any hip neighborhood in Toronto, San Francisco, or Paris. That is the best way to appeal to your target demo. aNything knows where their bread is buttered, and it's best for all of us. Enjoy!
Adventurous Youth Lookbooks
More Stats +/-
Youthful Fun Lookbooks
Acid-Wash Hipster Looks
Retro Summer Love
Weekend Bender Lookbooks