The lookbook for the summer collection perfectly captures the interests of their demographic. With boys hanging out and having fun in the summer sun and warm summer nights, the 'aNYthing' Summer 2010 collection looks pretty rad.
Implications - My favorite thing about this lookbook is that you can see how strongly aNYthing is influenced by the casual street style that is popular in many major cities in North America and Europe. The clothes look like any hip neighborhood in Toronto, San Francisco, or Paris. That is the best way to appeal to your target demo. aNything knows where their bread is buttered, and it's best for all of us. Enjoy!