Anya Hindmarch's $15 IT BAG Edit

Fashion Designer Anya Hindmarch is doing here share in giving back to society with her latest SUPER CULT FOLLOWING bag called “I’m not a Plastic Bag”. The concept is to replace plastic shopping bags at the supermarket with your own shopping tote. Anya sells her tote for USD$15.00. The “I’m not a Plastic Bag” quickly became the “IT” bag to have to the point where people are selling knock offs. So be aware and support the right cause. There will be additional releases throughout the world in July. Please check out Anya’s website for further details. The cool thing about this is that Anya sells her “I’m not a Plastic Bag” bag’s at the actual Supermarkets. What brilliant marketing strategy!!!  This is a SUPER TREND FOLKS!