AXN's Campaign Tells You to "Relax. If You Can"
Apparently, â€œAXN refills your adrenaline, with the strongest action movies and powerful programs. You won't sleep for sure.â€ What a suiting and powerful use of imagery for AXN's campaign!
Implications - Everyday items have a relatively consistent reputation amongst consumers. Businesses that portray alternative purposes of such items or opposite experiences accompanying them will capture the attention of consumers who recognize it as different. Companies that are willing to push the limits surrounding convention and tradition will generate much more memorable reactions than companies that maintain customary roles for such items.