The ceramic shakers come with a glossy black finish, wire legs, and they even sport tiny antennas.
The Ants Salt & Pepper Shakers sell for $9.95.
See more funky salt and pepper shakers:
Implications - Products that play with customer's expectations offer more appeal than normal or otherwise unremarkable ones. This realization allows companies with a sense of mischief to make the most of their creativity, and ultimately captivate consumer interest far more effectively. By having the creativity to turn ordinary objects into fun and quirky creations, businesses redefine consumer delight in a positive way.