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Rather than going for the comfort over style look that can sometimes happen while on vacation, the Antipodium 2012 Cruise Collection does the opposite by incorporating a chic contemporary aesthetic with relaxing fits.

The Antipodium 2012 Cruise Collection lookbook is shot in a motel with the model standing regally by the pool. From crisp button-up shirts to sleek blazers over bikinis, it's clear that this line is ready to impress anyone you may meet while soaking up the sun.

Look your best while feeling relaxed with this vacation-ready line.

Implications - Shoppers in contemporary society are no longer looking for styles that reveal everything. Consumers are more interested in classic pieces they can wear for a long time. New designers could answer this demand by coming out with more timeless items in order to increase their sales.