This Ad Shows How One Girl's Anti-Bullying Photo Went Viral Online

By: Ady Floyd - Jan 12, 2016
References: thebullyproject & adweek
In an attempt to raise awareness of harmful childhood bullying, one young girl created an anti-bullying photo that went viral on social media. In a collaborative effort with 'The Bully Project,' the young girl's story is now part of an advertising campaign.

In the minute-long ad, the young girl's story is documented. It begins with her explaining how being bullied at school lead her to create a sign, which asked people to share her anti-bullying photo if they were against bullying. After posting the image to Facebook, the story gained millions of views and responses -- over three million people shared the image online.

This powerful public service announcement shows the incredible influence that social media can have. It also expresses the positive outcome of online marketing and the effect it can have on important social issues.