YourTango, a site which promotes the importance of love and relationships, recently released an anti-social media campaign on the negative effects of networking on relationships and families. The parody focuses on the "after-school special" family environment being ruined by social media.
Is social media forging connections or breaking them? Are relationship-building skills evolving, or is social media hindering people's ability to form and keep them? Check out this YourTango anti-social media campaign and decide for yourselves.
Implications - The YourTango video reveals the impact of social media on personal relationships. The reason why YourTango exists, according to the CEO, is to offer people the opportunity to filter life through prism of love and relationships. Many people are increasingly using social media as a tool to foster relationships and this site is a reaction to that growing trend.
Stats for Anti-Facebook PSAs
Trending: Older & Mild
Research: 1,063 clicks in 285 w
Interest: > 3 minutes
Concept: Anti-social Media Campaign
Related: 53 examples / 41 photos
Segment: Neutral, 12-55
Comparison Set: 20 similar articles, including: social soda campaigns (update), 99 twittervations, and social media memoirs.
Social Soda Campaigns (UPDATE)
Social Media Memoirs
Social Media Business Buttons
Social Media Internships