The Citoren DS3 Wants to Kill the Love of Retro

By: Ventzislav Iliev - Published: Jun 3, 2011 • References: timesnewsworld &
If you are tired of all that retro mania going on and people dressing (and looking) like their grannies, then you need to check out this new Citoren DS3 ad.

This commercial is part of a Citroen DS3 advertising series called 'Anti Retro' and it is certainly shows retro telephones no mercy. Depicted in the ad are several phones hanging from a ceiling; a giant heater is then turned on and then the old school phones parish by melting slowly.

This particular ad does a great job of making the concept of killing off the love of retro come to life. It seems that the Citroen DS3 wants to forget about the past and move into the wide expanse of the future. Stats for Melting Retro Phone Ads Trending: Older & Mild
Research: 1,455 clicks in 259 w
Interest: 3.8 minutes
Concept: Anti Retro Citroen Cs3
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: 80s style phones hot again, recycling retro phones, and 20 retro phones.