Dislicores' Anti-Drinking and Driving Posters Show a Perilous Path

By: Laura McQuarrie - Published: Apr 17, 2014 • References: dislicores & creativecriminals
These anti-drinking and driving ads for Colombia-based liquor trading company Dislicores subtly illustrate how difficult certain tasks can be on their own and that trying to do them under the influence is more challenging, as well as dangerous. The ads cleverly demonstrate this idea by transforming wine or beer bottles into tall mountains, circled with spiralling roads.

The ads advise against drinking while driving, pregnant and while in school by illustrating a person at the bottom of each bottle, looking up at the long and winding path that is now making their journey towards their final destination longer as well as more difficult. The clever ads were put together for Dislicores by the Melborp agency in Medellin, Columbia. Stats for Dangerous Drive Alcohol Ads Trending: Older & Mild
Research: 358 clicks in 109 w
Interest: 0.5 minutes
Concept: "anti Drinking And Driving"
Related: 44 examples / 34 photos
Segment: Males, 18-55
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