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Bags of Paint to Throw at Criminals

By: Jeremy Gutsche - Published:   Updated: Jul 21 2011 • References: stippy & boingboing.net
Here it is: My favorite find of the day. These orange or pink paint balls are actually anti-crime balls used in Japan by retailers to mark criminals who hold up stores. Apparently, you can find the orange anti-crime balls throughout Japan. The paint is actually thick florescent ink that glows in the dark and stinks. Add all those factors together, and you've got yourself an anti-crime ball.

Implications - Consumers are constantly under different stresses and are beginning to look for easy ways to have fun. Products that feature an entertaining element are appealing to those who want to forget their responsibilities for a moment.

Stats for Anti-Crime Balls Trending: Older & Average
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Concept: Anti-Crime Balls
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Segment: Males, 12-35
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