The Anthropost Experiment Forges a Community from Forgotten Notes
Allison Love — July 23, 2010 — Pop Culture
References: anthroposts & notcot.org
The Anthropost Experiment takes lost and forgotten Post-it notes and puts them online -- similar to the PostSecret phenomenon.
There are currently 335 scanned Post-it notes available on the site; each is clickable so you can read its text. Some feature simple directions or phone numbers, while others are cryptic and even a bit confidential. See some of the images from the Anthropost Experiment above.
Implications - With technology developing at an incredibly fast rate, it becomes difficult to appreciate traditional forms of communication. These Post-it notes demonstrate how consumers are still fascinated with offline technology. Companies should consider how to revamp traditional technologies to hone in on this desire.
There are currently 335 scanned Post-it notes available on the site; each is clickable so you can read its text. Some feature simple directions or phone numbers, while others are cryptic and even a bit confidential. See some of the images from the Anthropost Experiment above.
Implications - With technology developing at an incredibly fast rate, it becomes difficult to appreciate traditional forms of communication. These Post-it notes demonstrate how consumers are still fascinated with offline technology. Companies should consider how to revamp traditional technologies to hone in on this desire.
Trend Themes
1. Offline Technology Fascination - Consumers' continued fascination with offline technologies presents opportunities for companies to revamp traditional technologies.
2. Digitalizing Analog Communication - The Anthropost Experiment demonstrates the potential for digitally archiving and sharing analog communication, creating opportunities for innovative digital solutions in this space.
3. Community Building Through Shared Experiences - The online platform for sharing Post-it notes fosters a sense of community based on shared experiences, suggesting potential for businesses to build similar communities around specific themes or interests.
Industry Implications
1. Stationery and Office Supplies - The enduring popularity of Post-it notes indicates opportunities for companies in the stationery and office supplies industry to innovate and leverage nostalgia.
2. Digital Archiving and Data Management - The concept of digitally preserving and sharing physical notes opens up new possibilities in the digital archiving and data management industry.
3. Online Community Platforms - The success of the Anthropost Experiment highlights the potential for businesses in the online community platform space to create platforms for sharing and connecting based on common interests or experiences.
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