There's little doubt that the Anne Hathaway Tod's campaign will sell purses, thanks to the irresistibility of the celebrity model, her sultry pose and the sophistication of the entire scene. Wearing a sexy black dress, the woman sprawls her bodacious body over the door of a fiery red convertible with an exquisiteness that makes her image untouchable.
Mert & Marcus have to take credit for that, for the photographs that they captured are as polished as the glossy sports car in them. The creative direction of Fabien Baron brings the product, the subject and the styling together in a way that almost makes the Anne Hathaway Tod's campaign look like compelling captures for the sake of art.
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