Annabel Karmel Has a New Image That Seeks Emotive Connections

By: Rebecca Byers - Jun 19, 2015
References: annabelkarmel & icodesign
Annabel Karmel's range of packaged food and beverage products is a natural extension of the brand's long held presence in the realm of nutritionally balanced homemade recipes for babies and children.

In order to reinvigorate the image of a brand that consumers may have grown accustomed to seeing, Annabel Karmel recently tapped ico Design to create an eye-catching range of packaging designs that communicate the quality and freshness of the products. Featuring vivid color and a mix of high resolution images and sketched graphics, the new cartoon-inspired packaging does a great job at portraying the range as a trustworthy, guilt-free solution for busy days when parents may not have time to cook a meal from scratch.