Rockstar

Anna Sui Teams with Target for "Gossip Girl" Collection

By: Rose Nazarali - Published: Jun 26, 2009   Updated: Jul 5 2011 • References: target and highsnobette
Anna Sui has joined forces with Target to create a "Gossip Girl"-inspired collection.

Anna Sui looked to Serena (Blake Lively) and Blair (Leighton Meester) of "Gossip Girl" for inspiration for this recession-worthy line.

The collection includes unique prints, bows and cute minis. The line will be available through Target on September 13th, 2009.

Check out the gallery above for a sneak peek at the Target by Anna Sui collection.

Implications - Major media moguls are inspiration for consumers who seek fashion advice; these consumers trust the opinions of these celebrities because of the parasocial relationship they have formed with them. For this reason, customers are very willing to embrace products that make reference to, or are endorsed by, celebrities. Companies can consider utilizing celebrity endorsement if they wish to appeal to certain niche markets.