70s Movie Style
The Vogue France editorial with Anna Jagodzinska was shot by Mikael Jansson and is the perfect shout-out to my favorite film of the 70s. Take a look at Anna as Diane Keaton above.
Implications - The recent recession prompted financially limited customers to shop in affordable vintage and thrift shops. This caused a resurgence of retro fashions in the marketplace which consumers appreciate for their rarity and elements of antiquity. Essentially, moving backwards is the best way for a company to move forward with today's fashionista.