Most students get used to super comfortable wardrobes -- like pajama pants during exam time -- while in school, so when it comes time to dress for the real world, many don't know where to start. Enter the Ann Taylor 'Style for Students' lookbook, a campaign that shows college females how to put together polished and professional outfits that are appropriate post-grad.
The Ann Taylor Style for Students lookbook features 50 female university students from across the United states, all dressed in chic and put-together clothing items from Ann Taylor. In addition to the lookbook, the Ann Taylor site has also provided Q&As with the chosen ladies, so visitors can read up on the girls' thoughts on style and careers.
A social media component rounds out the campaign: If a visitor "likes" a look from the Ann Taylor Style for Students site, he or she will be entered to win a $500 Ann Taylor gift card.
Stats for Scholar Fashion Campaigns
Trending: Older & Buzzing
Research: 6,726 clicks in 228 w
Interest: 4 minutes
Concept: Ann Taylor Style For Students
Related: 105 examples / 81 photos
Segment: Females, 18-55
Comparison Set: 39 similar articles, including: preppy boyish ensembles, slick schoolboy lookbooks, and urban knit editorials.
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