Revealing Photo Edits
With visitors seeing models transform from a healthy body shape to an extremely thin alternative, the use of Photoshop on the site has caused an outrage amongst the virtual world. With many eyes already on the controversial Ann Taylor Photoshop subject, this revealing website will undoubtedly create more chatter around the company.
Implications - While ultra-photoshopped images may have flown under the radar in the past, the public is now making companies more accountable for their imagery edits. Consumers appreciate a business's incorporation of realistic imagery, which appears more truthful and free from enhancement.