The Halo Elite costume is a conceptual model that looks like a monster. Standing 7 feet tall when fully assembled, this mountainous suit looks as incredible as any movie costume and could probably be used as a movie character or brand character as well.
Check out the making of the animatronic Halo Elite costume by watching the video!
Implications - Consumers are looking for the most shocking items to entertain themselves with. Modern shoppers have seen so many different innovations that only the most cutting edge ones will catch their attention. Companies could focus on pushing the limits in order to draw in more shoppers.