These Basketball Ads Reference Japanese Anime Films

By: Joey Haar - Jul 5, 2016
References: plenty & behance.net
Rekindle the childish wonder and idolization that a movie like Space Jam garnered by watching this animated basketball ad, created by Argentinian production company Plenty for DirecTV. Featuring 3D renderings of actual basketball players from the NBA, Euroleague, and the South American league, the ad puts a dazzling spin on an already captivating game.

The artwork for Plenty's animated basketball ad was inspired by Japanese anime, as seen in the wavering and smashed floorboards, preternatural feats of athleticism, and stylized color scheme. The ad transferred those 2D anime inspirations into 3D by modelling the actual movements of players, giving the ad its realistic look and feel. Played for Spanish-language markets, Plenty's DirecTV spot shows the universal appeal of both crisp animation and crisp crossovers.