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Animals as Photographers Edit
Animal Planet Wildlife Documentaries Campaign

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Animals as Photographers
Animal Planet Wildlife Documentaries Campaign
Animals as Photographers - Animal Planet Wildlife Documentaries Campaign (GALLERY) 2
Animals as Photographers - Animal Planet Wildlife Documentaries Campaign (GALLERY) 3
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Animals as Photographers - Animal Planet Wildlife Documentaries Campaign (GALLERY)
Animal Planet Wildlife Documentaries Campaign
 Published: Aug 24, 08
Comments: 1 Views: 9,230

Animal Planet promotes the authenticity of their wildlife documentaries by showing animals as photographers in these recent ads. I guess it can’t get more authentic than an animal taping its own species.

The print ads show elephants, blowfish, penguins, and bears at the helm of a video camera.

I like the art direction of having the elephant utilize its trunk in manipulating the camera. But I have to say its execution (photoshopping) is rather poor.

My favorite shot is the penguins. For some reason, they like like guest at wedding taking a group picture in tuxedos.

The campaign was done by DDB Duesseldorf, with creative directors Heiko Freyland, Alexander Reiss; art directors Alexander Reiss, Michael Kittel; cpywriter Heiko Freyland; and ilustrator stefan Kranefeld.

References:  adsoftheworld

Filed In:  lifestyle,  marketing,  pets,  print








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Animals as Photographers or comment about Animal Planet Wildlife Documentaries Campaign.

Stefanie Hutson on Aug 24, 08  26 Trends   17 Comments
This is really creative. I'm surprised no one has done this before.
Stefanie Hutson on Aug 24, 08  26 Trends   17 Comments 0


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Animals as Photographers