Animal Planet Wildlife Documentaries Campaign

By: Ayman - Published: Aug 24, 2008 • References: adsoftheworld
Animal Planet promotes the authenticity of their wildlife documentaries by showing animals as photographers in these recent ads. I guess it can’t get more authentic than an animal taping its own species.

The print ads show elephants, blowfish, penguins, and bears at the helm of a video camera.

I like the art direction of having the elephant utilize its trunk in manipulating the camera. But I have to say its execution (photoshopping) is rather poor.

My favorite shot is the penguins. For some reason, they like like guest at wedding taking a group picture in tuxedos.

The campaign was done by DDB Duesseldorf, with creative directors Heiko Freyland, Alexander Reiss; art directors Alexander Reiss, Michael Kittel; cpywriter Heiko Freyland; and ilustrator stefan Kranefeld. Stats for Animals as Photographers Trending: Older & Warm
Research: 12,558 clicks in 403 w
Interest: 4 minutes
Concept: Animals As Photographers
Related: 57 examples / 44 photos
Segment: Neutral, 18-55+
Comparison Set: 21 similar articles, including: cartoon character ice crushers, branded handle pie packaging, and earthy ice desserts.