With Spain's recent running of the bulls contest, a lot of attention has been brought to animal cruelty. SPY made the bloody bull billboard to bring attention to the brutality bulls go through.
Spy is also judging a poster design contest for the theme: 'Love Spain, Hate Bullfighting.' The winner of the contest will win a getaway weekend in London or Barcelona.
Implications - Ad agencies and marketers continually strive for ad campaigns that demand viewer attention; inspiring shock is an excellent way to guarantee such attention. This campaign features a bloody bull to highlight the brutality inherent in bullfighting. Creative professionals can take advantage of this opportunity by using shock and gore to inspire an emotional reaction.
Stats for Bloody Bulls
Trending: Older & Average
Research: 4,833 clicks in 358 w
Interest: 4 minutes
Concept: Bloody Bulls
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: cow contests, high-tech bovine grooming, and life sized cow cakes.
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