This Angry Birds Publicity Stunt Aims to Raise Eco Awareness

By: Jana Pijak - Jun 16, 2016
References: english.cri.cn & en.yibada
This Angry Birds publicity stunt raised environmental awareness in Beijing and other cities earlier this year and was a unique way to celebrate both Earth Day and the film's release. Titled 'Angry Birds for a Happy Planet,' this campaign was launched in partnership with the United Nations with popular characters presented as UN ambassadors who were sent to tour famous landmarks around the globe.

While in Beijing, Angry Bird character Red posed at the Chinese city's infamous Great Wall structure as well as its contemporary Olympic stadium. Using pop culture iconography to make a serious environmental statement, the United Nations targets young gamers and moviegoers familiar with the Angry Birds franchise in an attempt to raise greater awareness about climate change.