The recently released Angelina Jolie Louis Vuitton campaign is no ordinary celebrity endorsement. The ad is the newest addition to the celebrated "Core Values" campaign from Louis Vuitton which has made waves with stars like Sean Connery, Keith Richards, Bono and Catherine DeNeuve.
The series features legendary, high profile stars in their own element and clothing, completely nude of the excessive makeup and styling which the public is accustomed to seeing. Always photographed by the brilliant and controversial photographer Annie Liebovitz, the shots are natural, striking and appropriately named.
The Jolie print ad features the iconic actress and philanthropist both bare-faced and bare-footed, wearing her own casual clothes, and according to US Weekly, "savors a solo moment of Zen aboard a wooden boat floating in a green marsh in Cambodia's Siem Reap province." Cambodia is the birthplace of her eldest son Maddox. Executive VP of Louis Vuitton Pierre Beccari says, "People are not used to seeing Angelina like this... I like the fact that it's a real moment. This travel message we give through personal journeys is a fundamental one for the brand."
The goal of the campaign is to reinforce the core values of the brand -- less about fashion and more about quality and experience. Jolie reportedly made millions from the shoot, and is donating it all to charity.
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