The sculpture's unique lighting system provides viewers with nightly shows. Each light show lasts about 48 minutes with 'Arria' changing colors multiple times. Check out Andy Scott's 'Arria' above.
Implications - Consumers appreciate artistic sculptures as well as architectural marvels because they represent what people can achieve when they dedicate themselves to a specific discipline. They're things that serve as inspiration. Corporations looking to similarly inspire consumers while conveying themselves as progressive innovators may consider promotional stunts involving grandiose sculptures or extravagant feats of human architecture.