Rookie

The 'Living the Americana Dream' Photo Shoot Embraces the Desert's Heat

By: Vanessa - Published: • References: fashiongonerogue
'Living the Americana Dream' by Andrew Yee is reminiscent of the Bates Motel in all its decrepit glory. Model Regina Feoktistova dons classic spring wardrobe pieces by Prada, Proenza Schouler, Louis Vuitton and Erdem, all while soaking up the desert rays.

The vibrant 1950s-inspired story for the March 2012 issue of How to Spend It Magazine takes place in the California desert, with a shabby abandoned motel as the backdrop. Damian Foxe’s classic Americana styling relied on a myriad of prints, A-line skirts, and delicate, cut-off tops that accentuated Yee’s colorful background tints impeccably. Hair stylist Ian James and makeup artist Michelle Mungcal completed the look with candy apple red lips, frosty white eyeshadow and retro, loose pinup waves. Stats for Seedy Motel Editorials Trending: Older & Buzzing
Traction: 11,558 clicks in 131 w
Interest: 4 minutes
Concept: Andrew Yee's Latest Editorial Is Reminiscent Of The Bates Motel
Related: 105 examples / 81 photos
Segment: Females, 12-35
Comparison Set: 39 similar articles, including: steamy motel shoots, 17 motel photoshoots, and motel peeper photography.