The Andrew Kim Microsoft rebranding project is receiving much traction over the web.
Citing Microsoft's outdated attempts at updating its logo and a lack of linearity in the branding across its tablet, mobile phone and computer platforms, he has created the new 'Slate' concept. As an oblique shape, the 'Slate' logo is a seductive visual image that can be applied to Microsoft's different brand families: Slate, metro, Windows and Office. He has created an entire portfolio proposition complete with an analysis of the problem, introduction of the logo, application of the design with various products and also samples of the print and billboard ads that would capitalize fully on the concept.
Kim's take on the 'next' Microsoft is wildly attractive -- the corporate giant should take definitely take note, or risk regressing into memory.
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