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Pill Popping Jewelry

Andrew Hamilton Crawford Makes a Statement with Valley of the Dolls Collectio

— May 19, 2009 — Fashion
Andrew Hamilton Crawford's Valley of the Dolls collection gives pill popping a new meaning. Featuring a necklace, bracelet, and pair of earrings, this unique jewelry line contains glamorized anti-depressants with a hint of sparkle.

The focus of the Valley of the Dolls line was to portray the way that pill popping is in fashion.

The collection is available at the Andrew Hamilton Crawford's website, starting at $78.

Implications - As self-expression and individuality become increasingly more valued in modern Western society, clothing and accessories that may have once been considered radical or taboo are now appearing regularly in stores and magazines. Designers who are inspired by their own individual tastes appeal to differing target markets who are eager to showcase styles that are reflective of their identities and set them apart.
Trend Themes
1. Glamorized Anti-depressant Jewelry - Designers can tap into the growing trend of self-expression and individuality by creating jewelry that incorporates glamorized anti-depressants, appealing to consumers who want to showcase their unique identity.
2. Fashion as Statement - As clothing and accessories become a form of self-expression, there is an opportunity for designers to create fashion pieces that make a statement, such as jewelry that portrays pill popping in a fashionable way.
3. Radical and Taboo Fashion - The acceptance of radical and taboo fashion styles opens up opportunities for designers to create clothing and accessories that were once considered taboo, giving consumers a way to showcase their individuality and set themselves apart.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can capitalize on the trend of self-expression by creating jewelry that incorporates glamorized anti-depressants, appealing to consumers who want to showcase their unique identity.
2. Designer Fashion - In the designer fashion industry, there is an opportunity to create fashion pieces that make a statement, such as jewelry that portrays pill popping in a fashionable way, as a means of appealing to consumers who value self-expression.
3. Alternative Fashion - The rise in acceptance of radical and taboo fashion styles presents an opportunity for the alternative fashion industry to create clothing and accessories that were once considered taboo, giving consumers a way to showcase their individuality and set themselves apart.
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