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Andrew Bush Gives You a Different Perspective on an Everyday Item

By: Joanne Lam - Published:   Updated: Jun 21 2011 • References: andrewbush.net & ssense
This 'Minimal Envelope' photo series by Andrew Bush provides its viewers with an alternate perspective of an everyday item that we'd usually disregard.

Incorporating different shapes and shades into these photo works, Andrew Bush leaves the audience wondering about the true meaning behind this piece. In doing so, viewers glance at every single detail which was actually the artist's intention —for the normally unnoticed to get noticed.

Implications - Consumers can continue to purchase the same day to day objects for years without thinking about switching to a similar (and potentially better) product. Products that cleverly play with design or branding can grab the attention of consumers. Products that jump out make consumers feel their own individuality. By offering a product with a slight change, companies can find an entryway into an otherwise closed market.

Stats for Oddly-Shaped Envelopes Trending: Older & Mild
Traction: 9,923 clicks in 214 w
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Concept: Andrew Bush
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: macbook air sleeve, office mailer tablet totes, and stimulus package virals.