The Andean Jewelry Fall 2010 collection is beautiful. The collection is much like their original series, but this time adding some rich metallic and fabrics to ensure it's more fall appropriate.
The jewelry itself is made out of various types of seeds and is made entirely by local Ecuadorian women. The Andean Jewelry Fall 2010 line is colorful but also unique, honing in on the essence of Ecuadorian culture.
Implications - Consumers are looking to buy products that are not only eco-friendly, but socially ethical. By creating fair trade products like Andean Jewelry, a company can exemplify corporate social responsibility and seem more genuine in the eyes of consumers, improving brand recognition.
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Concept: Andean Jewelry Fall 2010
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Segment: Females, 18-55
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