Rockstar

Art To Promote Healthy Eating

By: Cowbag - Published: • References: dailymail
This body art is such a great picture story and a brilliant PR idea. The living art campaign promotes healthy eating, specifically encouraging the consumption of more fiber.

The model in the campaign is English cricket star Mark Ramprakash. He had his body painted to 'reveal' his internal organs, such as the colourful painted heart, intestines, colon and bowel. Some images even reveal parts of Ramprakash's brain.

According to the Fibre Foundation's campaign, 80 per cent of the nation isn't eating enough fiber, and their hope is that this campaign brings widespread awareness to the public eye. Stats for X-Ray Body Paint Trending: Older & Warm
Traction: 34,792 clicks in 312 w
Interest: 3 minutes
Concept: X-Ray Body Paint
Related: 78 examples / 60 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: body painting evolved, commercial body painting, and world body painting competition.