Not only does the Vertebrae Belt have an original style, but it also uses eco-friendly dye on vegetable tanned raw leather for the whole rugged, tough look.
For $68, you can custom make your spiney belt with your choice of leather, styles and accessories.
Implications - North American society stresses the importance of individuality and self-autonomy. As such, fashion apparel often caters to the idea of making consumers stand out rather than conform. Corporations looking to gain a competitive edge over their competitors should cater to this specific consumer mentality and advertise products as though they make users seem more individualistic than other brands.