These cool anatomical belts have an imprinted vertebrae on them, perfect for those of you who need an extra backbone.
Not only does the Vertebrae Belt have an original style, but it also uses eco-friendly dye on vegetable tanned raw leather for the whole rugged, tough look.
For $68, you can custom make your spiney belt with your choice of leather, styles and accessories.
Implications - North American society stresses the importance of individuality and self-autonomy. As such, fashion apparel often caters to the idea of making consumers stand out rather than conform. Corporations looking to gain a competitive edge over their competitors should cater to this specific consumer mentality and advertise products as though they make users seem more individualistic than other brands.
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