The new Axe Anarchy 'Unleash the Chaos' marketing campaign stirs trouble so large that cities will be destroyed. The posters for this campaign depict men and women staring into each others' eyes so deeply infatuated that they do not realize the items they are holding will cause destruction if brought together.
For example, one of the posters depicts a man holding a blow torch and the lady before him holds a bag of fireworks; a highly suggestive set of posters to perfectly bring out the feeling one gets when passing by an alluring scented member of the favored sex. The Axe Anarchy Unleash the Chaos campaign also features a commercial in which various men and women carelessly let go of whatever they are doing to approach each other having been hypnotized by each other's scents. The result is a street full of destroyed cars and shops with an array of individuals standing just staring at each other. Axe has blatantly proposed that wearing its fragrance will stir up some fun.
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