The Anador campaign is like a simplified comic strip. The pastel-colored backdrop may not be characteristic of the scenes found in the pages of a newspaper, but the line sketches and speech bubbles are. The context of each 'story' is pretty appropriate as well. Each scenario minimally plots out a situation in which the product is needed. From car accidents to discovered adultery, the Anador campaign covers a lot of ground.
Conceived by BorghiErh / Lowe, an ad agency based in Sao Paulo, Brazil, the Anador campaign was art directed by Anderson Couto and Robison Mattei with creative direction by Fernando Nobre. Robison Mattei also illustrated the print ads in collaboration with Bruna Guerreiro. The Anador campaign was photographed by Denis Sitta.
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