The Ana Derme Creme White Essence Campaign Promotes Flawless Skin

By: Meghan Young - Published: Sep 4, 2012 • References: ibelieveinadv
Women might like to wear different spots...on their clothes, but when it comes to their skin, it is not a good look at all; the Ana Derme Creme White Essence ad campaign promotes one way of avoiding these unsightly skin conditions. Yes, animal prints are popular right now, but zebra, giraffe and cheetah patterns should not be showing up on people's skin.

The Ana Derme Creme White Essence ad campaign was conceived and executed by Pro>Target, an ad agency based in Novo Hamburgo, Brazil. It reads, "Not all species enjoy spots." Art and creative directed by Gilberto Jacobus Basualdo, the illustrated by Diego Cunha and photographed by André Hilgert, both of whom work for StudioMe. Copywriter Ricardo Piagetti Müller penned the tag line. Stats for Spotted Women Ads Trending: Older & Average
Research: 2,852 clicks in 194 w
Interest: 2.6 minutes
Concept: Ana Derme Creme White Essence
Related: 53 examples / 41 photos
Segment: Females, 35-55+
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