The Ana Chapman dolls will cost less than $30 apiece. According to HeroBuilders, orders for these action figures have been flooding in. Would you buy a real-life Russian spy action figure?
Implications - Any company seeking immediate brand attention would be wise to develop a product that parodies a topical pop culture meme. By creating a product that could serve as a time capsule of a wacky and memorable moment, the company stands a good chance of earning media coverage and associating its brand name with important moments in the pop culture zeitgeist.